While the world is fast going digital, we can never ignore the undeniable power of printed media, which is still a crucial component for any business, and in this article, we will examine some of the ways that you can use printed media to boost your business.
- Reaching the Right People – If you rent booths at trade fairs and exhibitions, then you will need to prepare information packs that contain promotional information about your business and what you do. Brochures need to be printed on high quality paper that projects the right image and paper flyers are an ideal way to let the local community know what it is that you do.
- In-Store Signage – The latest generation of laser printers can print to almost any media, which means you can create large vinyl stickers that can be used as backdrops, while you can also create small stickers that can be used for calls to action signage. Visit your local sign shop (called ร้านป้าย in Thai) and you can view some stunning examples of how printed media can be used, and this will enable you to improve the in-store ambience.
- Engaging the Local Community – Giving out printed media to the local community is a very effective way let people know that you are there and give details of the service or product that you provide. Handouts can be printed for a very reasonable cost and whenever you have a special promotion, this is a great way of communicating this to the community.
- Booths & Kiosks – If you have small booths or kiosks in public places, then you will be encountering people from all walks of life and you can customise printed materials to create a visually appealing station.
- Promotional Stickers – You could create eye-catching stinkers and include them in the packaging of your products and as people put them on their car windows and other places. You can have a team of young people handing out your stickers at shopping malls, for example, which is a very effective way to let people know who you are.
- Business Vehicles – You are likely to be aware that your business vehicles offer great advertising space, and with the latest generation of stickers, you can really make your business vehicles carry a powerful message.
As you can see, printed media still has an important role to play in the modern world of commerce, and if you make contact with a sticker shop, they can create unique printed media that you can use in your business.